Introduction to B2C and B2B Sales
About Course
To introduce beginners and early-career professionals to the foundational differences between B2B (Business-to-Business) and B2C (Business-to-Consumer) sales, while grounding them in how sales fits into the larger context of business and markets. The course also helps build the right mindset needed to succeed in either setting.
Course Content
Introduction to B2C and B2B Sales
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Course Introduction
01:21 -
Course Objectives
00:45 -
What Is a Business?
00:59 -
How Markets Work
00:33 -
What Is Sales, and Why It Matters
04:16 -
Types of Customers: B2C vs. B2B
03:17 -
Sales Mindsets for B2C and B2B
00:37 -
What Makes a Good Salesperson?
01:59 -
Wrap-Up
01:23
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